Week 8 Reflection: The 1920s
The 1920s is a period that I remember learning a lot about in school. The 1920s was a time of change and a shift in culture for Americans. When I think about the 1920s, I think about flapper girls and a rise in luxuries. The 1920s consisted of economic growth, technological innovation, automobile production, growth of the middle-class, and the increase of mass production. Due to economic growth, Americans became a consumer society, where people can afford to buy items not only out of need but for pleasure. Consumerism boomed, and so did advertising for products. 1920s advertising became oriented to personal image and lifestyle for the first time in American history. These advertisements created needs that were not there before for middle-class women. Items such as household appliances, cosmetics, and perfumes appeared on the market. They mainly geared towards white women, and they created an image of the "modern woman" and how she should look. The "modern woman" was